Marketing Messages that Miss

If you want your customers to believe you offer high-quality products, excellent customer at a good value, the best strategy may be not to tell them! Ok, so that is a bit extreme, but there are some words are so over-used in advertising they lose their impact. According to BusinessWeek.com, the following "buzzwords" should never be used in advertisements:

• Quality
• Value
• Service
• Caring
• Integrity

Read the article to see why, and how to use words your customers will connect with, remember and believe!