Just finished re-reading the Tipping Point by Malcom Gladwell which is an amazing look at how to create a social epidemic. It begins with three types of people: Connectors, Mavens and Salesmen. Ultimately you need to have the support of these three groups of people to bring your ideas to the market place.
Where do you meet them?? Start networking, Rainmakers, the Chambers, Network of Women in Business can be a starting point for your own social epidemic.
About Me
- Lorraine Ball
- “I am a teacher at heart. I love watching the light in someone’s eyes as they grasp a new idea, understanding how it applies to them.” As Creative Director, I am typically at the center of the managed chaos that is Roundpeg. With more than thirty years as a marketing professional (lie, tell me I don't look that old) I enjoy keeping things lively, living on the bleeding edge of new marketing. A native New Yorker, I am Hoosier by choice, and am committed to fostering growth and entrepreneurship in my adopted city. Recognized by the Indianapolis Business Journal as one of the Most Influential Women in Indianapolis, I am an active member of the local Indianapolis business community. When not at Roundpeg, I can be found, sharing what I knows in seminars and presentations around the country. I have an BA from Queens College, City University of NY, and an MBA from the University of Texas at Dallas.
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