Fred Bingle and Roland Bydlon have a good summary of how to conduct research to insure a successful launch in this morning's Inside Indiana Business.
Even the smallest start-up should do some type of research. If you are not ready for the big investment, consider a do-it-yourself tool like www.surveymonkey.com or secondary research from the library on-line database to help clarify your market.
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1 comment:
Lorraine,
Good advice. I would also suggest the Zoho survey tool, which can be found at http://zohopolls.com/. Keep up the great work!
Tony
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